Design Brief

I will upload a logo for a food brand called Elle Foodie and Fries (E-L-L-E). Use the colors already present in the logo as the primary brand colors, and suggest additional secondary/accent colors only if they complement the existing palette. Using the logo and its colors, generate a complete brand guidelines package for a casual, youthful, and vibrant food brand serving: fried yam, fried potato, fried plantain, bread, noodles, spaghetti, jollof rice, fried rice, yam with egg sauce, and similar comfort/street food. Include: Color palette – primary from the logo, plus optional complementary secondary colors. Typography – font choices for headings, subheadings, and body text. Logo usage – full logo, icon version, clear space rules, and acceptable variations. Mock-ups – packaging (food boxes, wrappers), social media posts, menu designs, staff uniform/apron, delivery bag, and signage. Visual style & tone – imagery style, iconography, patterns, textures, and overall brand aesthetics. Ensure the brand feels fun, vibrant, modern, and approachable to young, busy customers. Provide high-quality visual examples in realistic mock-ups.